POSTCARDS FROM AETHOS, SARDINIA

On a quiet stretch of Sardinia’s northern coast, Sommer Swim’s Head of Brand checks in to Aethos Sardinia. Set above the secluded bay of Porto Rafael, the hotel blends modern design with a deep sense of place — inviting a slower pace and a focus on detail. This visit is a pause from the everyday, an exploration of understated luxury, coastal simplicity, and the atmosphere that defines both Aethos and the spirit of Sommer Swim. Here’s everything you need to know about the newly opened Sardinian outpost.

THE CONCEPT & WHAT MAKES IT SO SPECIAL

“At Aethos Sardinia you can feel the glamour and nostalgia of a different time while living fully in the present. It’s designed for the modern-day explorer who loves effortless luxury, a little nostalgia, and a lot of time by the water. The idea is to create an experience that feels intimate yet social. It’s about striking that balance between relaxation and discovery. Your stay isn’t dictated by schedules or checklists—it’s about finding your own rhythm. Some days, that might mean waking up late, spending the whole afternoon barefoot by the water, and letting a long lunch turn into sunset cocktails. Other days, it’s hopping on a boat, discovering hidden coves, or wandering through a local village with no real plan. And the best nights start when the music turns up, the wine keeps flowing, and no one’s looking at the time. The beauty of Aethos Sardinia is that you don’t have to choose between solitude and connection, between unwinding and exploring. It all happens naturally, because here, there’s no one way to do a holiday—just your way. And we’re here for it”.

WHAT TO DO

Mornings start with a swim in the sea, or a yoga session on the deck. From there, you can take a boat out to explore secluded beaches, stretch out by the infinity pool with a chilled cocktail, or simply soak up the view. Basically, it’s Sommer Swim energy all day, every day.

“Sardinia has always been on the radar because it embodies so much of what Aethos is about— stunning landscapes, a slower pace of life, and a deep connection to local culture. It’s a place that naturally encourages you to unplug, unwind, and just be. It also happens to be where Aethos co- founder Benjamin Habbel’s family spent a lot of time on the 60s and 70s. While places like Ericeira or Mallorca have their own energy, Sardinia feels more raw and untouched—perfect for those looking for a true escape. At the same time, it still carries the signature Aethos feel: a balance of seclusion and social connection, where guests can immerse themselves in the environment but also find a like-minded community when they want it”.