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Blog

No Trends, Just Truth: The Bikini Bottom That Outlasts Seasons

No Trends, Just Truth: The Bikini Bottom That Outlasts Seasons

There’s an art to the perfect bikini bottom — the kind that feels effortless, looks sculpted, and moves with you like it was made for your body al...

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Resort Wear Enters a New Era: Introducing STAR GIRL

For High Summer 2025, Sommer Swim introduces a bold new collection of silhouettes that nod to the sensual minimalism of the ’90s. Signature Italian...

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Bikinis & A Boarding Pass

There’s something magnetic about a Euro summer - the kind of escape that lingers long after the last Aperol spritz, the last sun-soaked swim, the ...

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Swimwear’s Enduring Classic: The One-Piece Swimsuit

Swimwear’s Enduring Classic: The One-Piece Swimsuit

Fashion has always circled back to the one-piece swimsuit. From iconic vintage muses in cinched silhouettes to today’s clean lines and confident c...

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The Ultimate LA Guide

The Ultimate LA Guide

Los Angeles is a city full of energy, where palm-lined streets lead to stunning beaches and world-class restaurants sit next to Hollywood’s most f...

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Minimal or Modest? Finding Your Perfect Bikini Top

Minimal or Modest? Finding Your Perfect Bikini Top

Swimwear is a statement, and the right bikini top comes down to how much you want to reveal. Some prefer the barely-there elegance of a cheeky bik...

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As Seen On: Kaia Gerber

As Seen On: Kaia Gerber

Spotted on the sun-soaked beaches of Cabo in a recent Harper’s Bazaar feature, Kaia Gerber, the global supermodel turned heads in our luxurious So...

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Model seated in cafe in Paris wearing leopard print bikini

A Bikini Essential: The Balconette Bra

The balconette bra has always been a game changer—flattering, elegant, and unapologetically stylish. Originally a staple of vintage lingerie, its ...

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The Chic Traveller's Guide to Paris: Our Inside Guide to the City of Light

The Chic Traveller's Guide to Paris: Our Inside Guide to the City of Light

Paris is more than a destination; it’s a way of life. Whether you’re a first-time visitor or someone who knows the city well, Paris always has som...

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The Black Bikini: Sommer’s Cult-Favourite ‘Nero’

When it comes to swimwear, colour isn’t just a choice but a mood. From vibrant hues that pop under the summer sun to sleek, sophisticated tones th...

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A Cretan Escape: Acro Suites

A Cretan Escape: Acro Suites

Nestled on the rugged cliffs overlooking the Aegean Sea, Acro Suites is more than a luxury hotel—it’s a sanctuary that effortlessly fuses Cretan t...

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kendall jenner bikini

Revival of Sommer Icons: The Kendall Jenner Bikini Look

Bikinis sure have come a long way from being just beachwear. Some pieces now dominate runways, magazine covers, and Instagram feeds, defining the ...

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