PROFILED | ANNA MARIA SOMMER, FOUNDER & CREATIVE DIRECTOR OF SOMMER SWIM

PROFILED | ANNA MARIA SOMMER, FOUNDER & CREATIVE DIRECTOR OF SOMMER SWIM

June 19, 2019
Anna Maria Sommer shares a day in her life as the Founder and Creative Director of Sommer Swim. 
Founder and Creative Director of Sommer Swim

I am currently living in Salinas, located in the South East of Ibiza, home to one of the most iconic beaches on the island.

Salinas, located in the South East of Ibiza


8 am: I like to wake up and go for a little run / walk around my area to clear my mind and get ready for the day ahead.

 

9 am: The first thing I do is call my team in Australia and Bali, we’re all on different timezones but manage to make it work well! I talk to Sequoia our digital marketing coordinator to run through what’s happening for the day and week ahead with web and social content. I then chat with our PR & customer service to get up to speed on everything from customer orders to press updates.

 

10:30 am: Afterwards I’ll make myself some coffee and go over emails from my outdoor terrace, the morning light here is beautiful. 


If I’m not working from home I’ll be at a cafe called Cappuccino which is in the marina near Ibiza town. I find it important to refresh your work environment every now and then. It’s amazing the motivation and inspiration you can find in different spaces when working remotely.

 

Founder and Creative Director of Sommer Swim

 11:00 am: The remainder of my work day is always different, I could be sampling new designs for an upcoming collection, approving content for web, liaising with our warehouse team in Turkey and Bali, or scouting for colour and design inspiration with a trip to the beach. 

Founder and Creative Director of Sommer SwimFounder and Creative Director of Sommer Swim

3:00 pm: Everything happens a little later here, so generally I meet a friend for lunch or head to the beach for a siesta and to get some sun.

My must-have pieces for the summer are our new Valzer colourway, I love classics such as the Uma and Jane. My everyday bikini.

Founder and Creative Director of Sommer Swim our new Valzer colourwayFounder and Creative Director of Sommer Swim